Emotional Analytics is a new research technique based on facial expression analysis.
In fact, you can analyse human emotions more directly with the help of specific software tools.
Besides rational statements recorded through a survey or interview, today we can evaluate the emotional impact of certain images, information, sounds…
This tool proves very useful with the development, launch and communication of new products/services, to support marketing research, e-learning, VRand much more.
The other methodology which relies on biometric technologies is the Eye Tracking.